Four spirit of entrepreneurs

xiaoxiao2021-03-06  53

Four spirit of entrepreneurs

Publisher: 子 Source: ZT Posted: 2004-12-19 21: 12: 48.95

Abstract: The spirit of entrepreneurs is not a bureaucratic company from strict management, but from the founder of Asian companies such as Panasonic, Honda and Tama Zhaov, from Lihua, Daimler, Branson's foundation People from Watson, Disney, and Walton, the founders of the US legendary enterprise, also from hundreds of thousands of business owners who have contributed 95% of their share of 95% for economic growth. The world's greatest entrepreneurs have the following four basic features: mission, product / service vision, fast innovation and self-motivation.

The mission will "my responsibility is to provide excellent products to the public, enrich their lives, and bring fun. If our company's profits decline, the income is reduced, indicating that we did not fulfill our social responsibility." - Panasonic Fortunately, the founder of Panasonic appliances believes that their career has important significance to all mankind, they firmly believe that they can create value for consumers, employees, and of course they also include their own value. We call their work with a sense of mission. This will lead two questions: What is our strategy? How do we achieve it? Both of these areas showing all the commonality of all great entrepreneurs: they can develop smart strategies and create superior value. That is why the mission is the reason for the top of the entrepreneurial spirit. Ben Tregoe created a company, its purpose is to help global business people raise their analytical capabilities. Forty-decade, this Kepner-Tregoe founded with others trained five million people. He said: "When you talk about the company's strategy, it is nothing more than your value, belief and basic goal. Then it is a practical understanding of the product and the market. If you can't pay up to the product / market and what to do first, what to do If you don't achieve anything. Describe your organization will eventually be implemented as follows: What kind of product or service do you provide? Who is it? "This is a simple way to complete a business plan: First, ask you I am doing, what can we do, what? Please list the detailed list as much as possible; second, in the market you are in the market or hope, what needs have not been met, or not fully satisfied; in the end, listed after entering the market, Your competitors are balanced, your advantage is. No matter what you are formal or inappropriate, please remember: What do you spend on your customers? Of course, entrepreneurs have a unique closure of their products, but they are all clear, let consumers love their products to eventually stand. When you recognize the standard, when you choose the market and product, there are two standards for success or failure. First, the market needs, from the number of consumers, how old is the market? Is the market rising? decline? Still not moving? How do these needs have to have a market? Is it indispensable? Is a luxury? Or is it a fashion trend? The second is the competitive positioning, compared with the participants in the market, are your products or services? Is it cheaper? Is it faster? "How can we achieve it?" This is a problem that it is related to corporate culture and value. For entrepreneurs, create and maintain business values, which means ensuring that companies focus on the key success elements of the implementation of business plans. Strategies and culture must match, this match is a problem in 3M. Speaking of product innovation, 3M companies can be well known. Typically, 30% of the company are from new products. How does 3M achieve this goal? First, they first do plans: emphasize the core status of new products in the company's growth strategy. Second, they build corporate culture around the product innovation, and they make product innovation to the company's main, in fact, the only company value. Please don't forget that the purpose of cultivating a range of values ​​is to support your company's business plans, thereby improving the company's competitive status.

Discover and create values ​​to maximize the company's competitiveness, you can consider the following points: improving your competitiveness What kind of value, behavior, and principles can enhance your core competitiveness? Is it product quality? Is it innovation? Is it the relationship between employees? Is it a customer service? Still fast response and action? Working together, Zhong Zhicheng City will show outstanding in areas that reflect competitiveness. As a leader, you must have a unswerving promise, you must be a first-end, otherwise, don't expect to win the commitment of others to the company. There are not many values, but in the fine, how much is it possible to make a simple area? Pursue three, maybe you can only get one or two. The company's values ​​are the guidelines for the daily behavior of employees. This means that values ​​should be deeply printed in the mind of the employee, in the ear. Never compromise a compromise may be buried for many years of hard work, so you must not concession on values. If you can't adhere to the principle, your customers and employees will first feel that they will never forgive you. (Sea Guo Forum www.haiguinet.com) Love customers and products "This computer is the best tool we have created ... But the most important thing is to let the computer go into thousands of households." - Steve Jobs Apple The founders of Computer, Next, Pixar and other companies will talk about the vision, but what is the vision? In fact, the vision is a matter: clearly depicting consumers who need to buy some kinds of products and services. Jobs avoids the problem of management, do not talk about the latest accounting methods, and don't talk about how the Apple computer has grown. In his mind, there is only two basic ideas: customers and products. Jobs and other entrepreneurs give us the greatest inspiration, they only have simple, closely related customers and products. Great entrepreneurs have these two ideas! They care about the products and care about customers, both of them. Products and services are the enthusiasm of entrepreneurship, should also be your driving force you and your company. There are two ways to ignite this kind of enthusiasm: love your customers, love your products. Love the customer is to say to our clothing, food, parents, to make your customers who appreciate and use our products. If you do this every second, you will happily see the company's bank account amount increasing. All of this is very full in Wal-Mart, this customer-oriented company is only used in just forty years to develop into the world's largest company. How is all this achieved? We have heard of the advanced information management system of Wal-Mart, and I have heard of its savvy procurement strategy, but these are not the reasons for customers. Reasonable reason is: In Wal-Mart, you can really feel yourself. Imagine if your employees can love customers, then what will be. How to do your customers? It is especially important: familiar with your product loves customers means familiar with products and loves products. In fact, no one is interested in the salesman. People who are happy can solve their practical problems, such as product experts, rather than holding quotes. The biggest sort of rapid response of entrepreneurs and bureaucrats is that entrepreneurs can regard responding to consumer demand. The correct response to the consumer needs is considered a fear, but it will not happen to entrepreneurs. The reason is very simple. If the consumer is the only thing that you raise your family, you don't have to train you how to do it. Binbin is polite, and it is polite at the same time, but the quality is insufficient is uncomfortable. In turn, there is a matter, but arrogant, you can't win. Entrepreneurs have a huge advantage in this regard, even if the guests have only bought very little things, they still feel their own feelings. If the product is broken, they will ask themselves.

Always keep customers your future sales will rely on your existing customers, it is true! Losing one or two existing customers will be a disaster, you should avoid this happening at all costs. So, why many companies' sales rewards policies are inclined to win new business, but they do not punish lost their original business? Why is the best salespeople have been sent to a new customer, but for the old customers, let ordinary sales employees should pay? Be sure to poured this relationship and put existing customers is the weight. Great entrepreneurs not only love their customers, but also love their products. Daimler is called the great manufacturer of the engine and the car, and his technology is impeccable: he has created the first fire truck, the first motorcycle and the first motorboat. But more importantly, he is a salesman who loves yourself. For him, the key to the car is to please consumers and even make them surprised. In order to let a dealer sell his car, he promised that the dealer would satisfy him. Dealer said that his only wish is to engrave the name of his 11-year-old daughter on the hood. What is his daughter? Mercedez. Later stories don't say more. Some basic practices listed below allow you to love your products. Understanding your customers No exceptional companies do not provide our customers with their desired products. Just like love work, successful entrepreneurs accepted this concept: real beauty from the customer's eyes. For product pride for products and services, entrepreneurs have a sense of personal hypothesis. It is important to pass this feature to your employees, so that employees have a sense of ability to produce products, guiding them to feel their pay and product is How to make customers satisfied. This is important, you need to integrate some degree of personal experience into the product. Doing better Charles Forte to develop the Trusthouse Forte to the world's eight hundred sizes. When his manager recommended to open a new store, he only asked three questions: Is the price of our new store lower than the competitors? Does our customer service do better than opponents? If you can't reach these two requirements, you must do at least "either price is cheap, or serve". For three questions above, if he didn't hear at least one "yes", the conversation ended. Add a problem to Ford's Lord to add: Can we do it faster? The speed is another ace of entrepreneurs. In high-tech fields, competitive advantage is made faster than others; in traditional fields, speed is the watershed. Rapid innovation ", as long as his life is in innovation, you can innovate." - 田The founder of Zhav Sony's founder is a secret weapon for entrepreneurs. In today's world, it is difficult to find better, lower prices, as your competition. So, will the competitiveness come from? There are two ways: 1. You and your employees will innovate as the necessary conditions for the company's survival; Second, there must be a sense of action and implementation of creativity. We call it "innovative necessity" and "freedom of action". Encourage creation, rapid action and abandoning any bureaucratic habits will make your company a fast action innovation company, which stands out in the competition. For "Necessity of Innovation", there is no better than Brarit Hillblom, he is the world's leading courier company's head of the three founders of DHL. . At the beginning of the entrepreneurship, Hilbrom found huge opportunities. However, Big banks and large transport companies do not want to make three express delivery business in the world. Hilbrom has realized that it is absolutely necessary to create a global network of DHL. In fact, they have built most of the networks before they get big customers.

Hilbrom said that the only reason they do so is, "We believe that we can do it, there is no business without the network. If we spend time on the business plan, waiting for financing and venture capital, looking for headhunting companies There will be no today's DHL. "In order to ensure" the need to innovate "and" the freedom of action "can survive in your company, you need to create the following conditions: Feel the pulse of the market in many big companies, you feel Not the enthusiasm of anything. To ensure that the concept of innovation is deeply rooted, you have to make the pulse of the market from the headquarters employees to the frontier staff. Among them, start from facing surface-to-face with customers, and Benchmarking. All employees must realize that their rice bowl is closely related to the market. It is the only example of Jim Pattison, which is Jim Pattison, and the only founder of the Jim Pattsion Group in Canada. At the time of the meeting, he is always in advance. The information he wants to convey is, "This is Jim causing us to pay attention to the way. It is also to tell everyone 'We must move it' way; we all have a lot of things, we can't sit there." One of the company Vice President said. This is the method of taking the merit, the way to collect the effect of the mountain, no need to make a lot of dry, only to hit it. Creating performance and commitment to create and maintain a great company in the performance and commitment of manager and employee. Remember, the simplest, cheapest, and most effective way to change behavior is to ensure that each employee knows the positive or negative results of their performance. Ask the order below, you will find which links need to be adjusted. Self-motivating "I am looking for someone, looking for people who like to win the victory. If I didn't find it, I will find those who hate failure." - Rose Pelro Electronic Information System (EDS), Pero System Company (Perot The founder of SYSTEMS is self-motivating is a significant difference between entrepreneurs and bureaucrat. Great entrepreneurs, such as Lihua, Honda, Gates and Perro showed two quality in their work: First, they love their careers, they are engaged wholehearted. Second, in the business, they always show outstanding people. Why can they self-motivate? The truth is very simple, they dare to face results, no matter whether it is bad. The result is from the customer, and it is always timely, accurate and powerful. The autonomy is given to the environment in the environments full of entrepreneurs, authorize employees, to employee autonomy, means that employees are responsible for the results. Ron McDougall, BRINKER International, is done. In the twenty years, the number of employees increased from 0 to 90,000, which is undoubtedly a headache for the human source of other companies. McDurr said that the employee is working hard, and it is the key to the responsibility. "We are in trusting. Each restaurant is worth two or three million factories worth two. When they have completed their goals, they can get bonuses. So, employees have strongly facilitated the completion of the goal." The other side of things is, In this environment, there is no location "lazy", "they will give others a bad example, staying them will affect morale. Here, you must first start, cut off the dead branches on the tree, Because the dead branches make the whole tree is ugly. "The blessings and a total of entrepreneurs will face the company's disaster, and they also have to work with their employees, the company and the employee are honored, and it is damaged. Tongzhou-tricks with employees is a must promise. Remember that when you plan the company's future, you must take this factor into account.

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