Have you received a birthday card that will sing "Happy Birthday" song? You may be slightly smirked, but I don't realize that you have just abandoned, it is a stronger computing ability exists throughout the world before 1950! This seemingly simple product is the characterization of all "Innovation" processes.
As long as you spend three US dollars (price under non-inflation), you can buy this magical product produced by innovation, and the hardware inside is really surprising. This small card has a long battery life, which is small by a small battery, which densates complex chemical changes to provide energy and ensuring longer life. In addition, there is only one stamp with a computer-trigger computer. It also has a music program design, rendered in a small megaphone. All of this is polished by a heavyweight but hard regeneration paper. This renewable paper may be the cover of the metrogram newspaper (and then you may throw away this card this week, it is then picked up in the garbage pile, launching the third waste paper regeneration). The knowledge structure that creates this product does not exist ten years ago, however, this is not expensive product, but the best example of manufacturing exquisite but simple products.
Is the imprint of this card? The example is more! After all, this magical card has a great card, how can I send it to your favorite person. If you often forget the birthday of others like me, you will need private express service - someone comes to your office to take the card, and ensure that it will be delivered within one day. As you may know, such as "Federal Express", "Mail Joint Services" (UPS), or "Airborne Express", which provides this "private" service. In addition, if you want to see any cards, any time point card is delivered, you can also call a free call, and even inquiry directly into the computer system directly into the shipping computer system. This kind of service (card) is amazing!
In fact, in this new world, the boundaries between the products and services quickly disintegrate. Just like a brick, if there is no cement, it is unbearable. So the vast majority of advanced products today, are combined by advanced services. This combination will, for example, the independent product of birthday card, becoming a perfect result of a perfect and high value.
Before this attacked is simple, don't think that our birthday cards and express service are only available to rich people, or only in Silicone. You can purchase and send this card from North America, South America, Europe, or Asia. In another year, there is no doubt that the same product will be cheaper, the music is longer, and even the sound can be recorded. This is a new competition world - a true and global fierce competition, there are more capable competitors, higher risks, and extremely different rules. These make us so far.
In this chapter, I will explain the knowledge of the customer as the value of the customer, and why this makes "innovation" become a key necessary condition for competition. As you can see, you will be able to create, discovery, and (or) knowledge, lead us into new economic realm than invented new products, services, and distribution methods than opponents. When they create and connect new knowledge, the new market is also delivered. It is the interaction of these trends, and a strong enhanced cycle system is established.
Knowledge is the source of value
The company usually explores overseas to find raw materials - or often look for cheap labor, due to the processes of processes in handling technology, the raw materials (energy from the transformation of raw materials) are never important. Since the end of the 1970s, the amount of energy of GROSS Domstic Product, GDP is produced, and the average decreases each year. At the same time, the knowledge related to products and services - and the minds needed to produce and use products - but also important. Silican leaders, such as SUN Microstem, Hewlett-Packard, and Intel (Intel) have set new standards, using enthusiasm like cheap labor like past, to find "cheap know how". In the industrial era, competitiveness depends on who can have a pipeline that gets raw materials, cheap labor, and capital needed to transform the enterprise. Large machines reflect the characteristics of thinking and work itself. Employees are deemed to be replaced (paying by salary), and if they can't win, they can be replaced. The process of work, such as the assembly line being designed into "forced" human capabilities, not the "use" human ability. Car Dawn Henry Ford asked very frustrated: "Why is I just a pair of hands?" Is it a person? "It is the concept that leads to the production of the alliance - when you regard people When making machines, people will begin to resist. The compensation mode of the attire is just a model that provides a faster speed "machine" for more compensation. But the thinking mode of the machine era is only suitable for the world dominated by the machine.
The back of the knowledge work is the boss. The machine needs the direction, and the decision is the work of the boss. However, when the products and services become more complicated, the boss cannot know each piece of work, and each part of the device. Therefore, this complexity cannot be resistant to the technical equipment or manufacturing capabilities of today's service operation center. No place can prove this phenomenon than Silicast.
Sand into knowledge
The success of Silicon Valley is based on the semiconductor. In a piece of especially the eight-inch wafer (Wafer) of the melted sand, it contains hundreds of wafers (CHIPs). Each of the wafers is only small, and each wafer is composed of a complex circuit. Today's technology can make the line width to ○? Two or five microns, only one quarter of the human hair fine. As the number of electrical crystals on the wafer rises rapidly to millions, these lines become very difficult to design, test and design manufacturing. That is, each wafer contains hundreds of people's efforts and integrated scientific knowledge.
A new film manufacturing plant exceeds billion, but the raw materials (concrete, steel, plastic, copper, etc.) of buildings and equipment are not worth having money, but high cost reflects the equipment in the equipment. science. In fact, the techniques needed by manufacturing equipment are quite fine, you can control the technical staff of the general wafer manufacturing plant, and to join the farmers of Detroit in order to join the first assembly line of Ford, don't see .
Not all knowledge
In order to understand the influence of "knowledge" in value definition, creation and delivery, we must first improve the understanding of "knowledge" itself.
When most people talk about knowledge, they usually refer to "Explicit Knowledge", which means that they can be easily recorded. (For example, a chemical formula, or engineering illustration). "Exclusive knowledge" is your computer database, textbooks, and academic journals. Once created, it is easy to copy, spread, and use. Although the knowledge can create competitive advantages - such as technical patents - however, its half-life is also increasing. Once we know how this thing is, the time and money required for imitation or reverse design are much less than the original. For example, Intel Flower billion, and more than a year of time creates a microprocessor of the four hundred six computers. Xinrui Shi (Cyrix) made an imitation product in about 18 months and tens of millions of dollars. Apple Computer (Apple) laser printing machine, and HP technology inkjet printing machine also appeared in the same case. These products are the first to go public, but soon, the competition it faces Apple Computer is from HP Technology. However, HP also discovered that its business was suffering from Canon's attack (Jane Can serve the engine and HP.
