Software company starts a complete manual [2]

zhaozj2021-02-08  399

Technical articles

If the International Corporation is generally the pursuit of high profits and market share as its own goal, the customer-oriented operation, then new entrepreneurial companies are targeting technological innovation, with technology-oriented. A large extent, many people will be aligned with the dream of entrepreneurship, is to be optimistic about a new technological prospect and their own advantages in this regard.

Many entrepreneurs come from the previous company's technicians.

Cisco is a rim of Juniper. The Founder of this small company is the core technician of Cisco. In the field of high-speed router, Juniper has occupied 30% of the market share in just two years, so that Cisco is extremely Uncomfortable. More interesting is that Juniper actually has its own killers, which is updated smaller companies, and their core technicians are just from Juniper. Silicon Valley previously converted several industrial conversions, all such cell splitting continuously produced a generation of small new companies with the latest technology and vibrant.

Silicon Valley is already a very well-developed market. It has almost occupied all aspects of the IT industry, but even in such a case, it actually appeared in a set of customer relationship management (CRM) The procedure has developed rapidly, and now it is basically occupied by the US CRM market. The general manager of Jinshan Company has written an article before - "Microsoft is done, what we do", to discuss the development opportunity. In the past few years, Jinshan has developed more than 400 people from more than a hundred people. It is developed by a simple software industry. The network is multi-headed. It can be seen that no matter how the market is developing, there is a chance.

As the development of the network will also bring many new opportunities to the software industry. Developing software products suitable for web applications, as well as e-commerce activities, is an important direction for future software market development. Some people think that software sales model will further change, from traditional agent sales models, from traditional agent sales to national chain sales, then the development of e-commerce, this is a general trend. In addition, software development vendors have launched new products that support the network, such as Microsoft's .NET program is actually the charge of the company began to fully transform. Corresponding to this, China's I software can be said to be the representative of this.

Summary, I had a lot of the US E * Trade, the case of domestic well-known Sharing Software E-Trade Express violated its name right, making us at the same time as Tom's unclea, also has a near step for E-trade Express software itself. Understand: It can automatically publish import and export advertising information on more than 3,000 international trade, an electronic public told and 200 newsgroups that engage in international trade within an hour. You can publish unlimited time, there is no need to register in advance to register in advance, and have statistics on the publication. Maximize business opportunities! And all of this is only necessary to fill in the real Email, phone number and product information, and use the mouse to gently. It brings people to people, no wonder that E * TRADE's "eyes"!

Today, today, how to capture your own needs in the information of the sky, how to grasp the opportunity to accurately and timely, and contact us is important, which opens up a broad market for network-based communication software. : Internet phone, fax, communication tool, etc. It is worth mentioning that OICQ. Lively and lovely little penguin avatar almost made all the nets of the Internet, and the relevant software has also developed rapidly. Like the OICQAD also causing a big wave, one of them, no matter what software can cause?

It is no new thing for personal websites and business websites, but how to let more people know their own website, how to let more people visit their own websites, they must be any webmaster and commercial network management thoughts. Question, to achieve higher popularity, can be promoted in a thousand gold, you can also make the speculation of online survival, even picked up porn, pirated shame, but want to realize "small, big strength; Eat less grass, more dung, ", you can pay a folds. However, in this regard, it is a lot of cases in software success. Especially in the past year, the most brilliant 3721 website. A few software such as Chinese website software, the best flying cat, gold cat eyes, etc., it is easy to obtain venture capital, and achieve a significant increase in website visits and the successful development of many speculations. Other sites such as: Sina, all (SINA), Tianhu (TiFo), etc. have also brought a good effect to their development, and the shared software that each shared software is also launched. To a large extent, more people have visited their homepages, but more ridiculous, the decryption pirated software site in the establishment is only more than a registration code query software in just a short time. Those old decryption sites. It can be seen that the combination of software and websites played in the development of the website. This also found a new direction for the development of the software! As we all know, in the general office field, Microsoft leads to most of the multi-unit teams, Jinshan squatches the banner of national software, with the construction of the Office of China and Microsoft from DOS to the Windows era. From the previous century to this century. Today, Microsoft is busy pushing Office XP, Jinshan's WPS 2001 test version has also been issued 700,000 copies. When I look at the new round of competition, I killed a black horse in the laster. This is a brand new face, but we have seen many flash points from it: the created office system custom function, the original document style link database function. These two features not only get rid of the concept of universal office software single-word processing software, but more office software indicates new development direction. "Two Tigers", or "Three Kingdoms Romance", we will wait and see!

The above discussion will be discussed in the technical direction. Let's talk about the software itself:

As of now, this year's largest news in China's software industry is most too losing software through the strict assessment of the British Reuters Group, successfully passed CMM2 certification, and became the first national software enterprise through this certification! I remember that there is a home media to issue this news as "software has hard standards". But can CMM can make the software industry hard? Mr. Xie Xiaomi, President of this Guangdong Software Association, said:

"CMM certification works for the specialization, standardization, and considerable promotion of software enterprises, and can use software development to a new level. At the same time, it is possible to improve the credibility of enterprises before customers. The market development, especially the development of the international market, provides more opportunities. India, as a pivotable software exporter, their current CMM certification is quite popular, if this is not done, there is no evaluation to judge their development capabilities and Credibility, they are very difficult to receive a big list. In China, software companies have gradually attached importance to CMM certification, and some have begun to apply for application, or in this mode, this will have a lot of software companies. Help, especially some software companies are being more urgent from the development of small workshops, standardized, scale transformation, and CMM certification. "

For Chinese software companies, it is very important to pass CMM certification. Through such certification, it is not to obtain a paper certificate, not the purpose, but stand in a high starting point, as a method of improving the management of enterprises, so that companies have fundamentally go fundamentally on the road, improve management, reduce development costs, Improve quality, enhance the productivity, market competitiveness, and participate in the competition in the international software market. CMM is like a mirror produced by software, with this to measure you can reflect the level of enterprise development and specific gaps. For a newly entrepreneurial software company, whether it is funding or technical strength, it seems that CMM certification seems to be too early. "From the big eyes, from the small place", maybe we don't have CMM certified conditions, but you can't "self-cultivate", we must strictly ask yourself in high standards, hard work, for the company's development And strongly lay down an arduous basis. Imagine a product that has a good development, will technically unpopular?

Specifically, a good software has the following points:

1, usability. It is a measure of the extent to which a product is used to perform the specified task. If you use four words, it is "easy to use".

2, practicality. It refers to the ability to perform tasks. According to the design, the more tasks implemented by the product, the higher the usability.

Let us have an example of the typical Microsoft's MS-DOS word processing program in the late 1980s as an example. Such programs provide a variety of powerful text editing and processing, but users need to learn and memorize dozens of plenty of push-to-button before they can perform these features. It can be said that such applications have high practicality (they provide users with the necessary functions), but their availability is poor (users must spend a lot of time and effort to learn and use them). In contrast to it, a simple and simple application (such as a calculator) is easy, but its practicality is lacking.

These two properties are required by the market, and they are all part of the total useful concept. Obviously, if the program is very useful but there is no valuable function, no one will use it; if the function is powerful but it is difficult to use, the user is likely to reject this program to turn to other alternatives.

3, popularity. It often represents the properties of the product. If people like a product, it is more likely to use it, and it is recommended to others.

People like a product is often independent of practicality and usability. They may be attracted to the style of the product and the eye-catching appearance, or the status of the product given in the mind. People tend to like the products that are very good, but this is not to say that people who are popular with love are available.

For this three points, software companies from different sizes have different ways. Large companies can establish a special test laboratory, purchase specialized instruments and other group-centered related technologies; small a little can set a test team or outsourced to other companies. So how do companies doing for entrepreneurship?

Modern communication means greatly narrowed the distance between the designer with the user, we may not be able to establish a CRM system, but establishing a publicity website and collecting feedback through E-Mail is the power. Anyone wants to get involved in a field, I think it is not a moment of impulse, and in addition to understanding the situation involved in the competitors and related technical barriers, the most important thing is that users need. "User-centered" is not an empty slogan. When you are fishing, you are brought by fish who like to eat, but you like "rock sugar gourd" you like. We should commit to understand the needs of users in the early days of the design process.

After we will preliminate production, after preliminary test, you can put it in major download sites for the majority of users to download, early and continuously. The only possible way to current software testing is based on the method summarized, that is, if the actual user thinks that the design is feasible, it is feasible. By introducing testing in the development of the whole process, you can use the user to provide feedback on the design before the product is launched. There are two kinds in the user's feedback: one is a bug's bug, one is a functional improvement, adding new features. After organizing, we can do the next improvement to achieve the interaction of design and feedback!

In the design, we should also keep the operation mode compatibility. Too much thing, it is inevitable that we will have a good life. Does users are afraid of things, can users accept it? In fact, the use of software, eliminating the difference between function, saying that it is still a difference in usage habits. When we have already cooked in a software way, if there is a similar function, what else is it necessary?

If possible, it is also possible to personalize it on the interface of the software. Apple's idea has won a lot of philosophy, perhaps "beauty is good" is too subjective, but this kind of advance will give you a lot of software!

Technology is the foundation of an entrepreneurial software company, no innovation, it is not difficult to imagine its bleak development prospects. Because of this, as the direction of the company, this step must go. (to be continued)

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